The year 2017 marked a significant turning point for Breitling, a brand synonymous with aviation-inspired chronographs and robust tool watches. While the Navitimer and its derivatives remained cornerstones of the collection, Breitling unveiled a revitalized line that harkened back to its elegant past: the Premier. This wasn't simply a re-issue; it was a conscious effort to capture the spirit of the original Premier watches from the mid-20th century while infusing them with the modern sensibilities and technical prowess expected of a contemporary Breitling. To create its modern Premier, Breitling preserved distinctive vintage-Premier characteristics, seamlessly blending them with updated materials and movements, resulting in a collection that appeals to both seasoned watch enthusiasts and a new generation of Breitling admirers.
The relaunch of the Premier line in 2017 was a strategic move. Breitling, under the leadership of CEO Georges Kern, was undergoing a significant brand refresh. This involved streamlining the collection, focusing on core pillars, and emphasizing a broader appeal. The Premier, with its classic design and versatility, perfectly embodied this new direction. It provided a sophisticated alternative to the brand's more overtly sporty offerings, expanding its reach into a market that appreciated refined elegance and understated luxury. The success of the 2017 Premier collection solidified Breitling's commitment to this segment, paving the way for continued expansion and innovation within the Premier line.
The design philosophy behind the 2017 Premier was centered around the concept of refined elegance. While drawing inspiration from the original Premier watches of the 1940s and 50s, the new models incorporated contemporary design elements to ensure their relevance in the modern world. The cases, available in various sizes and materials, including stainless steel, rose gold, and two-tone combinations, featured subtly curved lugs and polished finishes, creating a sense of understated luxury. The dials, often adorned with intricate guilloché patterns or sunburst finishes, offered a captivating interplay of light and texture. The hands, typically dauphine-style, were meticulously crafted and highly legible, ensuring effortless timekeeping. These design elements, meticulously executed, contributed to the overall impression of timeless sophistication.
The diversity within the 2017 Premier collection was remarkable. From simpler three-hand models to intricate chronographs and day-date complications, there was a Premier to suit a wide range of tastes and preferences. This variety is evident in the range of models still sought after today, reflecting the enduring appeal of the collection. Let's delve deeper into some of the key variants:
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